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I'm not sure if this belongs in "ask a dealer" or not, but I went to a local dealer and got a quote on a new 525i. We agreed upon $300 over invoice, but when I crunched the numbers at home, the dealer's invoice did not match the invoice price I have from the invoice list. There was a $400 difference in which the dealer accredited to a "regional advertising cost". Did anyone else have to pay this or is the dealer trying to cover up for his faulty calculations?
 

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Some dealers try to stick you with the MACO (marketing area co op--typically 1% of base invoice) fee. I told mine that if they wanted to add MACO to factory invoice, we should also deduct holdback. End of story... :rofl:
 

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Henry47 said:
does the new 2007 525i have holdback?
BMW has holdback. Most dealers will deny it, but it's true. It about 5% of base MSRP, half of which is a gimme and half is based on CSI.
 
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