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I was shocked to see the snippet “No more Europ...” on a BMWCCA e-mail in my junk mail folder. Not sure what day I read it, but it was sent on Tuesday, days after BMWNA made the announcement and with just six days remaining to place final ED orders.

I have been a long time member here and of BMWCCA, doing my first of four European deliveries in 2005 thanks only to this website.

I haven’t been on this forum for many years due to other engagements, but also haven’t been in the market for a new car since I’ve only put 49,000 miles on my now “worthless” BMW in the past decade.

As others mentioned, it was very nice to see JSpira and Beewang posting here, two of the names that I hadn’t forgotten but didn’t know they too have seemingly (from my reading) deserted this forum and the BMW brand. I also remember Phillip from Atlanta, not sure if he’s around anymore.

Anyway, I never thought this day would come. BMW has been the only car brand I would have ever considered for the past 15 years. This is because I will only purchase/drive a true German (or European) made vehicle, and because BMW offered something (European Delivery) that most others did not. It truly was European Delivery that made and kept me loyal to BMW. BMW doesn’t care about loyalty, however, so now they are dead to me.

As long as European Delivery was available, BMW and ED was the only way I would ever get a vehicle. Although it’s been years since I did my last ED due to life getting in the way, I was looking forward to resuming regular ED’s for the rest of my life, taking my family along with me for the incomparable memories.

I will never buy a BMW at a dealership in the USA, it is just another Lexus now, there is nothing special about it. I won’t waste upwards of six-figures on a Mexican, American, or Chinese made “German” car that I pick up 20 minutes from my house across the street from a Wendy’s or check cashing store. If I wanted a US delivery today I would 100% go with Audi.

I would have never considered getting a Mercedes-Benz, but now it will be my only option. Hopefully they are smart enough to keep their program and convert the disgruntled BMW loyalists.

While I will probably keep my current/last BMW for ever as it is now worthless, I unfortunately don’t see myself renewing my BMWCCA membership once it expires.

Thanks to this forum for the memories, the old days and the old BMW are over.



Sent from my iPhone using Bimmerfest mobile app
 

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Extended Euro Delivery
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Yes, I agree. Although drop off locations are just 3rd party shipping companies. I know they still have to pay and coordinate them though.

Military Sales will keep businesses coming to them. “Free Shipping” is baked into every sale
 

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Genau!

I have done 1 Porsche ED at Zuffenhausen.
Delivery - BMW
Museum - BMW
Food - tie
Factory tour - Porsche
Misc. - Porsche
I did one Saab European Delivery

Delivery - BMW
Museum - BMW but Saab's museum is quirkier
Food - Saab (Dinner at a hotel restaurant)
Factory tour - Saab (much closer view, golf cart drives up and down the factory floor. If you were insane and like to go to prison, you could manhandle the cars and grab the employees on the assembly line)
Misc - After the factory tour, the delivery specialist meets you at the factory and takes you a few miles away to a delivery room located in the largest Saab dealer in Sweden. There, he lifts off the cover in a dramatic fashion.

Saab was definitely more costly to the company (mostly the $2000 travel allowance which was a check and waiving the destination charge, which BMW currently charges $995). 9% off MSRP, which isn't the costly part. $2000 check called "travel allowance" and destination charge of several hundred waived. Free hotel, dinner (instead of a lounge), 3 taxi rides. Instead of a gift shop voucher, you got a key ring, two different books, and full tank of gas.
 

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I think the program requires a lot of coordination and personal attention that requires staff on both sides of the Atlantic. Each customer car is built to order, then has to be coordinated with the customer's travel plans. The cars have to be insured. And the dropoff points throughout EU have to be staffed and running. Each one of these aspects has to be handled with the individual customer in mind, whereas factory orders are handled en-masse.
Expensive and also not expensive.
BMW NA should be able to handle taking orders easily. They dictate when the car is ready.

However, there is extra effort to schedule the exact day and time of pickup (Welt staff already there for delivery to Germans do that.) There's also getting car registration but the Welt does something possibly similar for German owners.

What is more costly might be printing brochures or webpages, coordinating with hotels to offer packages (but not really necessary), having the 14 day insurance. The airport pickup is already offered to the highest level of pickup for German owners. What is more costly for BMW NA is fixing cars at the port in the US but they toned it down in recent years, like fixing curb rash on wheels. I was lucky not to have any damage to my car in Germany. Not a single ding or contact with the curb.
 

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I did one Saab European Delivery

Delivery - BMW
Museum - BMW but Saab's museum is quirkier
Food - Saab (Dinner at a hotel restaurant)
Factory tour - Saab (much closer view, golf cart drives up and down the factory floor. If you were insane and like to go to prison, you could manhandle the cars and grab the employees on the assembly line)
Misc - After the factory tour, the delivery specialist meets you at the factory and takes you a few miles away to a delivery room located in the largest Saab dealer in Sweden. There, he lifts off the cover in a dramatic fashion.

Saab was definitely more costly to the company (mostly the $2000 travel allowance which was a check and waiving the destination charge, which BMW currently charges $995). 9% off MSRP, which isn't the costly part. $2000 check called "travel allowance" and destination charge of several hundred waived. Free hotel, dinner (instead of a lounge), 3 taxi rides. Instead of a gift shop voucher, you got a key ring, two different books, and full tank of gas.
It would be nice if someone who has done both a BMW ED and a M-B ED would add their impressions.
While in Stuttgart we did the M-B museum.
Of the car European museums we have visited;
1) M-B
2) BMW
3) 24 hours of Le Mans at the track
4) Porsche

European deliveries are not gone, the choices are down to M-B, Porsche, and Volvo.
All of whom build cars I would consider owning.
 

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It would be nice if someone who has done both a BMW ED and a M-B ED would add their impressions.
While in Stuttgart we did the M-B museum.
Of the car European museums we have visited;
1) M-B
2) BMW
3) 24 hours of Le Mans at the track
4) Porsche

European deliveries are not gone, the choices are down to M-B, Porsche, and Volvo.
All of whom build cars I would consider owning.
I've done Audi (1), BMW (17), MB (1), Porsche (2), VW (1) Euro deliveries. After you've done a few, I'd give the nod to MB overall. If you've never taken delivery of *your own new car* in Germany, BMW at the Welt offered the best experience. I'm still trying to get Audi to let me take delivery of the new RS6 Avant in Ingolstadt, but they may not budge. MB builds nice cars, and Porsche just released the new 911 Targas :thumbup:

If you wait, BMW ED at the Welt will return.
 

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Lost but making good time
'11 335xi; '03 330Ci
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I was shocked to see the snippet ***8220;No more Europ...***8221; on a BMWCCA e-mail in my junk mail folder. ...
I have been a long time member here and of BMWCCA, doing my first of four European deliveries in 2005
...
BMW has been the only car brand I would have ever considered for the past 15 years. This is because ... BMW offered something (European Delivery) that most others did not. It truly was European Delivery that made and kept me loyal to BMW.
...
I will never buy a BMW at a dealership in the USA, it is just another Lexus now, there is nothing special about it. ...
I would have never considered getting a Mercedes-Benz, but now it will be my only option.
Don't tell us - tell BMW NA. The only thing that will reverse this decision is the certain knowledge that it will hurt sales. Losing repeat customers altogether--and the grassroots marketing that comes with us--is a risk they doubtless considered but may have underestimated.
 

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I've done Audi (1), BMW (17), MB (1), Porsche (2), VW (1) Euro deliveries. After you've done a few, I'd give the nod to MB overall. If you've never taken delivery of *your own new car* in Germany, BMW at the Welt offered the best experience. I'm still trying to get Audi to let me take delivery of the new RS6 Avant in Ingolstadt, but they may not budge. MB builds nice cars, and Porsche just released the new 911 Targas :thumbup:

If you wait, BMW ED at the Welt will return.
I'm looking at the Macan, a SUV that will give most sports cars a run for the money.
Last time I had the Cayman in for service was given a Cayenne as a loaner, a little large by my tastes but it drove well, really well.
 

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I've done Audi (1), BMW (17), MB (1), Porsche (2), VW (1) Euro deliveries. After you've done a few, I'd give the nod to MB overall. If you've never taken delivery of *your own new car* in Germany, BMW at the Welt offered the best experience. I'm still trying to get Audi to let me take delivery of the new RS6 Avant in Ingolstadt, but they may not budge. MB builds nice cars, and Porsche just released the new 911 Targas :thumbup:

If you wait, BMW ED at the Welt will return.
Are you giving the nod to MB because of the car itself or for the ED experience? I'm toying with the idea of a C63 AMG ED.
 

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I'm looking at the Macan, a SUV that will give most sports cars a run for the money.

Last time I had the Cayman in for service was given a Cayenne as a loaner, a little large by my tastes but it drove well, really well.


I’m also looking at the next generation Porsche Macan. I drove a base Cayenne around 2013 and thought it was terrible compared to my X3’s; maybe the newer ones are better. I had also considered a Cayman until they switched to a 4-cylinder, what a shame.

I’d like to see Alfa Romeo offer an Italian delivery, for me it’s not so much about the car anymore it’s all about the European delivery - all of these cars are nice.

While the new X3 and X5 are nice, and
I’ve been to the Spartanburg PCD and drove them into the ground there, as long as imports are available and European Delivery an option, I won’t get a North American made car.


Sent from my iPhone using Bimmerfest mobile app
 

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Don't tell us - tell BMW NA. The only thing that will reverse this decision is the certain knowledge that it will hurt sales. Losing repeat customers altogether--and the grassroots marketing that comes with us--is a risk they doubtless considered but may have underestimated.
The 'problem' is that BMW is now a car of the people as opposed to a car for enthusiasts so from BMW's perspective I'd think the increased sales to soccer moms will outweigh the loss in sales to a smaller number of enthusiasts. So they aren't likely too concerned about losing us as the overall income is a net positive. It is a business after all I suppose
 

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The 'problem' is that BMW is now a car of the people as opposed to a car for enthusiasts so from BMW's perspective I'd think the increased sales to soccer moms will outweigh the loss in sales to a smaller number of enthusiasts.


Porsche is the new BMW - or has been for probably 20 years now. Would be amazing if they made a smaller Panamera.
 

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Unfortunately, they get expensive pretty quickly.
Truth!

When we were deciding on doing a Porsche ED, I explained to my wife that basically every letter equals $15k. Go from a base model to a "S" model = 15k, jump to a "GT" 30K.
Then there's the 911 GT3 RS, if you have to ask it is out of your price range.

Same with options, quite easy is to double the MSRP.
 

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Lost but making good time
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The 'problem' is that BMW is now a car of the people as opposed to a car for enthusiasts so from BMW's perspective I'd think the increased sales to soccer moms will outweigh the loss in sales to a smaller number of enthusiasts. So they aren't likely too concerned about losing us as the overall income is a net positive. It is a business after all I suppose
That's true for most enthusiasts-v.-the-masses decisions (manual transmissions, anyone?) but ED cuts across both groups. You don't lose sales to soccer moms by offering ED; conversely, you don't gain sales to soccer moms by not offering ED--you lose sales altogether, and cut some expenses.

Those lost sales need to identify themselves clearly enough to make the right people think, "hmm...."

I've considered a couple of attractive alternatives to a BMW for my next vehicle. The prospect of another ED was all but guaranteed to sway me to BMW, despite howling-good value propositions on some of the competition. Atop that, since I plan to lease rather than buy the next daily, that likely would have led to multiple sales and multiple EDs--all of which, in all likelihood, they have now lost.

Yep, they'll be getting a letter.
 

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Watering down their “free service” that was almost literally bumper to bumper impacted my choice as well.

I mean outside of fuel and insurance, cost of ownership was practically ZERO for the first 4 years.
 

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Truth!

When we were deciding on doing a Porsche ED, I explained to my wife that basically every letter equals $15k. Go from a base model to a "S" model = 15k, jump to a "GT" 30K.
Then there's the 911 GT3 RS, if you have to ask it is out of your price range.

Same with options, quite easy is to double the MSRP.
Yes, I've fallen for Stuttgart "crack" a couple of times, the options are fun to add but Jeezus, they add up!
 

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Leave gun. Take Canoli.
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It's sad that this forum has once again become active, essentially over the demise of this forum.
 

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Yes, I've fallen for Stuttgart "crack" a couple of times, the options are fun to add but Jeezus, they add up!
Are you familiar with the 911 R?
That's my dream Porsche. (911 GT3 RS engine and suspension in a plain jane 911 body. In other words SLEEPER)
The new Cayman GT4 could be fun also. (our 987 base 2.7 sounds wonderful, I can only image what the 4 liter sounds like)
 
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