BMW chose the fanciest car show to launch its latest creation, the M8 Gran Coupe concept. Teased last week, the Gran Coupe is a four door version of the M8 concept.

With a carbon fiber composite roof, huge air intakes, and a Saleve Vert paint scheme that changes based on light, the concept is an exciting preview of the roadgoing version that's set to arrive in 2019.

"The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance," said Adrian van Hooydonk, Senior VP BMW Group Design, in a statement. "The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series."

Designed to combine BMW M's passion for sport with luxury and elegance, the M8 Gran Coupe concept is a look ahead at what we can expect from BMW in the future.

"With this car we want to reach people who are looking for something special and who want to stand out from the crowd," said Domagoj Dukec, VP Design for the M and i divisions. "Here, BMW M is unmistakably taking luxury out of its comfort zone."

BMW also took advantage of Geneva to show the new X4 for the first time in public. With new driver assistance functions, a brand new look, and an M Sport suspension on offer, the new X4 improves significantly on what was already a sales success.

The i8, M3 CS, and X2 all, also, made their European debuts in Geneva.