Stolen from a New York Times article on women cars. Kinda sez it all
I guess BMW is becoming the ultimate chickmobile.These days, all kinds of luxury cars are being marketed as a girl's best friend. Saying that the BMW Seven Series sedans had proved too "sterile and Teutonic for many women," Thomas G. Jefferson, a BMW product manager, explained that the interior of the latest model was given a makeover. "It looks more like an elegant European living room than a car interior," he said.
Studies show that women drivers value comfort ? so the new BMW is trying to be a moveable spa. It offers the Active Seat, which massages the driver with an undulating motion.