I actually had a representative call me about this after posting the same thread on .org back in June 01. She worked with me to make sure the car left the NJ VPC with Pilot Sports (what I asked for). The car shipped with Conti Sports on it, so I'm glad I took the time to make the change.
I can't disclose her name/contact info (per her request) but I'm sure if you give BMWNA a call and ask to speak with a customer service _manager_ you will get someone of equal caliber! She was awesome; kept me in the loop about everything and still continues to contact me occassionally to make sure everything's going well.
BTW, you want Pilot Sports, end of story.