BMW and Technology
I'm a gadget guy, and one thing I don't appreciate is the way BMW integrates technology into their vehicles.
Things that really annoy me:
:thumbdwn: Stereo Head Unit. BMW makes it impossible to swap this out without losing OBC functionality. They need to understand that stereos nowadays are like engine modifications. Everyone wants something special, so make it easy to make modifications. Other manufacturers are starting to understand. Some new products are coming out without head units, knowing that consumers want a choice in this matter and whatever the manufacturer chooses won't fit the bill. Some manufacturers are offering MP3 players standard. How about satellite radio? Minidisks? Anything?
:thumbdwn: Navigation. The BMW navigation system is ancient, based on old technology, and is known to be substandard compared to Japanese manufacturers. BMW seems to have about a 5-7 year technology cycle on these features, which is WAY to long for Gen X and Y types. It should be a dynamic system with satellite downloads. I would pay a monthly fee for this.
:thumbdwn: Cell Phones. Cell phone technology is changing way too fast to tie someone into a single unit for the entire ownership cycle of their vehicle. This is especially true in the US, where technology is rapidly changing. What to do? Create an open interface to allow either a variety of BMW phones to be installed, or to allow the easy installation of phone kits, possibly with a BMW adapter. Maybe it means they endorse an entire line of phones, like Motorola or Ericcson, providing a common interface for the manufacturer to plug in an entire line of phones. Ericcson, for example, is starting to come out with phones that work with one car kit. Spending $1500 on a cell phone that will be obsolete in two years is a bit much.
:thumbdwn: Stupid Dashboard MPG Gauge. Please give us something useful, even marginally useful. Oil temperature, battery voltage, etc. And make tire pressure monitoring standard on all cars, with a cluster giving digital readouts of tire pressure. THAT will conserve energy more than the goofy MPG gauge, and it should add to safety.
:thumb: Thumbs up on all the basics of car dynamics and engine performance. That's why I don't drive a Lexus or Infiniti.