I can't remember what I paid ($300?) and I hit a nasty pothole that dented one of the fronts. So, it was out of true but the tire didn't lose its bead and didn't go flat (run-flat). The insurance rep fought, and I mean she was nasty, not to pay for a new rim as the tire still held the bead. Of course, my rims are chrome, so on top of the BMW wheel cost you have the triple plated chrome cost. Anyway, under threat of lawsuit she caved but it took three months (I have winter tires/rims and had to run them). The $300 (plus legal fees) was definitely worth the cost. So, yes, if you dent one rim, it's worth the cost.
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